Your website is the face of your business. It represents everything you do. It’s the first thing people see when they search for you online. The first impression your website has can be the difference between getting a conversion and clicking on Google’s SERP (search engine results page).
For startups that need leads wherever possible, a website is crucial to getting real leads. In this article, we take a look at why startups should have an engaging web design to garner leads and build brand reputation.
Your website represents your brand identity – Brand identity separates you from your competition. The identity of the brand is represented through-
- Logo variants
- Word mark
- Character font
- Image and content style
- Graphic elements
- Brand style
- Visual identity on social networks
Many large companies have a dedicated team to maintain their brand identity and reputation. While startups usually don’t have the resources for this, they can monitor anything posted online with professional help. web design services as Rentech Digital.
Tell a story – People love to hear stories. You can represent your business history and other details using a story that people could relate to. It doesn’t need to be in text form, you can use images, GIFs, videos, and graphics to make your website visitors understand and interact with the website. This helps to strengthen the brand’s identity while also generating public interest.
The best way to present your products and services – Your website should serve as a product brochure. Here you can explain the details of your product, the issues it fixes, and how you can help them. You can also include videos that showcase your products.
Attract the attention of visitors – No one is going to sit and read pages and pages of content. What people want is interactive content. This means having short paragraphs, using bullet points, images, text, and videos to create a wow factor. This prompts visitors to engage with the content and eventually become real customers who can contact you.
Spread awareness – What challenges does your product or service solve? If you want to attract people to your website it needs to be informative and interesting, something people would love to read. You can add blogs showing how your product or service can be used and add case studies showing how people have benefited from using your products.
Trust and credibility – A well-designed and developed website helps potential clients gauge your startup’s business intent. On the other hand, a website with outdated content, poor graphics and no images is not taken seriously. A well-developed, professional-looking and up-to-date website helps earn the trust of potential customers.
Easy accessibility – A website allows you to represent your business 24/7. When someone wants to buy something from you, the website acts as an interface where they can contact you or find out more about you and your business. With all the relevant details available online, it reduces your staff’s workload by drastically reducing inquiries. With a website, potential customers can get all the details they want and only call or email you if they need to clear up some doubts or do other work.
Makes your business searchable in the SERPs – With a website, you can face your competition. If someone wants to do a background check on your business, all they have to do is Google you. With this, they will find everything they need to know about your business – customer testimonials, customer reviews, where you are, your geographic reach, company history, and more.
However, if you want to stay relevant to your competition, you need to make sure that your website is SEO optimized and that effort is made to perform all kinds of SEO activities on a regular basis. Getting your website optimized for SEO is a constant process that requires you to spend time on it every day. If you don’t have that time or the expertise required for SEO, it makes a lot of sense to hire a company that offers affordable SEO services to do the job.
Compete with your competitors – When you have an SEO friendly website, it becomes easier to compete with your peers for leads online. Whenever someone searches for keywords related to your niche, you rank among your peers. With the help of a professional SEO friendly website, you can compete with your competition for any business opportunity.
In summary
A well-designed website will help speed up the number of leads that come to you. It’s crucial that you don’t let go of any leads that might come your way, an SEO friendly website can help you get the right leads organically without spending a bomb on conventional marketing. When you add user-friendly digital marketing to the mix, you can expect more business leads from social media and other sources. Although you are a startup, you can be the David against your Goliath competitors with smart digital marketing techniques.
You may be interested in: How to Create a Strong Visual Identity