What is whiteboard animation?
If you remember when you were in school or college, the whiteboard was a ubiquitous object that you would see in most classrooms. Teachers and lecturers used markers to write and illustrate things on whiteboards, so students like you, who were unfamiliar with a particular topic, could better understand things.
Whiteboard animation is called by different names such as animated doodle, explanatory whiteboard, video recording or whiteboard video. Basically these are all same thing. They present or explain ideas in a simple and straightforward manner using something practical and familiar to most – a whiteboard but in an animated form.
When whiteboard animation was first introduced, it was typically in the style of stop motion where a camera captured the action of an artist illustrating ideas and text on a whiteboard. Today, most whiteboard animations are created using computer software. This opened the doors to more creative presentations. Instead of just black and white, we see more colors and different elements in the new modern animations.
Why whiteboard animation videos?
Whiteboard animations are eye-catching, with visuals pleasing to the eye. The combination of aesthetic visuals and text drawn on a whiteboard makes explaining something complex much easier to digest. It also helps create a more lasting impression in the minds of viewers.
Let’s face it. Humans are scientifically proven to be visual beings. The human brain processes images 60,000 faster than text, and 90% of the information sent to the brain is visual. The animation of the whiteboard makes it possible to transmit information in just a few minutes. You can help your sales team by condensing their business conversation into a short whiteboard animation, so they can focus on closing deals.
Who should use whiteboard animation?
Brands and businesses from myriad industries can use whiteboard animation to convey complex information in an easy way, such as healthcare, finance, technology, business, e-learning, etc. . It can even be used by nonprofits and thought leaders to educate people about their causes.
Due to its simplistic style and broad appeal, whiteboard animation can be adapted or customized to meet the requirements of many different industries.
When to go for whiteboard animation.
While whiteboard animation may not be suitable for all subjects and industries, here are a few cases where whiteboard animation can come in handy. If the style of the whiteboard seems too static for your audience, you can opt for how-to video on line art in place.
First, if you have a complex idea that is very difficult to explain in words or text, or if your products and services are very technical. Whiteboard animation is your go-to choice as you can present your ideas in simple illustrations, supplemented with on-screen texts as well as narration.
Whiteboard animation is also suitable for those who want to convey a lot of information. The dynamic flow of information, bit by bit, in front of viewers tends to hold their attention better, keeping them interested in watching more. Whiteboard animation helps to simplify and condense long and hard-to-process information so that viewers can better understand it.
What not to do when creating a whiteboard animation
While there are no hard and fast rules for this, there are a few things you should keep in mind if you want to produce whiteboard animation.
Change the background to another color
Changing the background color defeats the purpose of creating whiteboard animation. The white background emphasizes the illustrations that are presented. After all, what is a whiteboard animation, without a whiteboard?
Drawing hand withdrawal
One thing that makes whiteboard animation stand out is the drawing hand. It makes the visuals look like they’re being presented by someone, and it adds a human element to the animation. Deleting the drawing will be an error because the animation will not have the same dynamism as a whiteboard animation.
Use illustrations without outlines
Hand-drawn illustrations make the visuals appear to be drawn by the drawing hand. Changing the style to vector shape with no outline will not go well with whiteboard animation concept.
What is motionless animation? In fact, it’s more important to animate whiteboard-style videos properly, as the animation will make them more engaging to watch, rather than a static piece of PowerPoint illustrated.
How to choose a whiteboard video business that’s right for you
If doing whiteboard animation is on your to-do list, the next thing you need to keep in mind is how to pick the animation studio that can do the magic for you. Here are some things to consider before making your decision.
Quality and past examples
The quality of your video speaks for your brand. It is important that you check the quality of the work of the studios you wish to hire. Take a look at their portfolio and what past customers have to say.
This is the most relevant factor for most businesses. Do some market research and get a general idea of the price animation studios charge for producing whiteboard animation. Next, identify the studios you would like to work with by comparing the portfolios. Find the one that best fits your budget and quality requirements.
Whiteboard animation can end up looking mundane if it looks like other whiteboard animations produced by other companies. It’s even more futile if your video looks exactly like your competitor’s video. Therefore, our suggestion is that you should look for a studio that produces custom animations so that you can be sure that your video will represent your brand and stand out from your competition.
The success of your video lies in the collaboration between you and the studio, so communication is key. Look for a studio that has a straightforward workflow, provides quick response, and proper project management.
To sum up, there are a lot of considerations to take into account before producing your animated whiteboard video. If you are looking for results, you shouldn’t just look for a company that can produce quality graphics, you should also look for one that can create personalized videos in order to give your video a competitive edge.
Interesting Related Article: “How To Create And Enhance Multimedia With 3D Animation”