Cell phones and the Internet have changed the world around us. Smartphones have brought these two technologies together and our lives have never been the same! Not only did we find a new way to explore the world, but we also opened up a very effective communication channel.
Brands have realized the great opportunity offered by websites to connect with the public on a device dear to them. the Web push notifications Appy Pie’s functionality is the perfect way to send relevant business information and better engage with their audience.
What is a web push notification?
If you’ve ever subscribed to web push notifications for a brand, you should be familiar with those little messages or alerts that appear in the lower right corner of your screen.
These messages are called web push notifications or browser push notifications. These are actionable messages sent from a website through a browser directly to a user’s device.
The special thing about these messages is that they are personalized, relevant, perfectly synchronized and go a long way in helping you engage, re-engage and retain your customers.
Most people feel comfortable with push notifications because they don’t have to provide any personal information like name, email address, or any other contact information.
Browser or web push notifications have become a preferred communication channel for marketers and business owners to interact with customers or subscribers who opt for the service.
The medium has gained popularity due to high subscription, delivery and openness rates. Therefore, most website builders have in fact started to include push notifications as part of their subscription packages for website owners.
Benefits of using web push notifications
Let’s move on to the next topic, the benefits you get from using web push notifications for your business website.
Communicate with your site visitors even if they are not online
Once your site visitors opt for your browser notifications, they will receive all of your future messages, even if they are not on your website. If they are connected to the internet, they will receive all your messages!
Easy registration
Browser push notifications are unlike any other marketing channel in that they provide a seamless registration experience, where website visitors just need to click on the “Allow” button. It is not necessary to provide personal information such as name, email address or other contact details.
Quick delivery
There is absolutely no transmission delay for push notifications. These notifications are sent instantly and received in real time. Therefore, timed or pop-up notifications are very much a part of campaigns and marketing efforts.
Improved engagement
Push notifications are received by visitors in real time. Hence, the engagement rates are much higher than any other marketing channel. Businesses can send contextual and timely offers to encourage more site visitors to return and engage with the website.
High conversion rates
Sending targeted and personalized push notifications can improve the overall user experience and increase conversion rates. Your users will see web push notifications appear on their desktop or mobile device, even if they are not on your website at the time!
How do web push notifications work?
To start sending web push notifications from your website, you need to install code, usually a Software Development Kit (Web SDK), from a web push service on your website. You don’t really need to get or install a special app to start sending these notifications.
To keep things simple, most of the reputable website makers offer push notifications as part of their plans. All you need to do is activate them with one click, no need to install SDKs or subscribe to a separate service. It’s all inclusive.
On the user side, however, things remain the same. All they have to do is click or tap on the notification that appears on their screen to be redirected to the website URL determined by the marketer or website owner.
Best practices for sending web push notifications
Refrain from duplicity
This is especially important if you also have a mobile app through which you send push notifications. In such cases, be careful not to send web push notifications, no matter how profitable your offer is or how loyal your customers are. Receiving the same push message through two channels can get very annoying very quickly. You don’t want your site visitors to unsubscribe from all channels, do you?
Welcome or greet your users
Just like you would treat a customer entering a physical store, you should greet your new subscribers with a welcome web push. This welcome message is a great way to confirm to the visitor that they have subscribed to your web push messages. Additionally, since this service is a relatively new experience for most users, receiving a welcome notification that specifies their subscription to web push notifications separates it from push notifications for mobile apps.
Take the time to ask them to register
Asking your users to register as soon as they access your website will increase the chances that they will deny permission. Instead, take it easy and let them explore the site. Schedule your membership alerts so they realize the value they can get from letting you send the messages to their devices.
Send targeted notifications
Why send generic push notifications and annoy your site visitors? Segment your site visitors and make sure they receive messages tailored to their needs and experience on your site! Pay attention to attributes like age, gender, location, device, operating system, browsing history, shopping behavior, etc.
Use clear CTAs
One of the most effective ways to measure the performance of your web push notifications is to use click-through rates or CTRs. If your CTR is low, the whole campaign is doomed. One of the best ways to increase your CTR is to add a clear call to action (CTA) in your post. Sometimes all it takes is telling customers what action to take next, and they oblige!
Conclusion
Push notifications have proven to be one of the most effective marketing channels for marketers and business owners. While it might seem like a complicated process at first, codeless website builders have made it easy.
Use this powerful tool for your next marketing campaign and enjoy the incredible benefits of push notifications for your business!
Interesting related article: “Why Use Push Notifications for Your Business?” “