What is a demand side platform (DSP) and how does it work?

We live in a highly technological world. We see advertisements everywhere we go: on skyscrapers, stores, digital screens and many more. There is competition for user attention and businesses and businesses around the world are trying to reach their target audience. As the internet has grown, so has the field of marketing and advertising. If you have so many advertising tools and opportunities to use to increase brand awareness, then why not do it?

But with technology, many platforms have developed with it. These platforms, including those on the demand side, further facilitate the advertising process. Digital marketing is everywhere and as a business that wants to promote its products and services, a demand side platform (DSP) would work wonders. Reaching your target audience will be easier and easier than ever. But what is a demand side platform (DSP) and how does it work?

About Demand Side Platforms (DSP)

There are many types of advertising or marketing strategies that you can choose to use to promote your business. Each of these is suitable for a different purpose and scope, but they can be combined for even better results. A demand side platform (DSP) is automated software that enables advertisers to find the best promotional opportunities for their ads. They analyze the requests of each advertiser and then search for websites or promotion opportunities that meet the advertiser’s needs and requirements. DSP digital advertising is something that will grow exponentially over the next few years, not least because it makes advertising more efficient and faster. Marketers don’t have to research promotional opportunities for themselves because this automated software does it for them.

But how does it work?

Well, this automated software makes the job of advertisers and marketers even easier than before. This is because it allows you to upload your ad, graphic or video, text to a DSP. At this step, you also need to provide information about your target audience. Who they are, their age, demographics, etc. It’s like posting the ad on your own and deciding all the details the algorithm needs to target people who would be interested in what you want to offer. Once a marketer does that, their job is done. The DSP will analyze the ad requirements and find in their database the best websites or apps to display it so that it reaches the target audience. This happens automatically and the software is well developed, efficient and of course fast.

But that’s not the only advantage of a DSP. There is a common situation in the life of marketers when they have to wait until the end of another campaign to start another. Well, if you post your ads on a demand-side platform, you can manage them all from there. You no longer have to wait for an ad or campaign to end, you can adjust them all smoothly and easily.

At the same time, there is another benefit of managing your ads in a DSP as well. Prior to the development of DSPs, advertisers had to research different promotional opportunities. On top of that, they had to pay quite a bit of money for ads in different geographic locations. Even if your business is located in a specific country, it doesn’t mean that people from different parts of the world wouldn’t be interested in using your products or services. Well, a DSP has exactly this advantage – you can easily pay to advertise your ad in different geographies, which can help you reach your target audience.


A (DSP) is something new to the market, but it is increasingly used by marketers and advertisers around the world. This is because it has many advantages. You just need to post your ad and requests and the algorithm will find the best promotion opportunities for you. You no longer have to search for those websites to place your ad on because this software will do it for you.


Interesting related article: “What is Native Advertising?” “

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