What are the biggest sports brand partnerships of all time?

It is said that humans need to walk at least 4 miles or spend at least an hour and a half every day doing moderate to vigorous physical exercise in order to survive. Something to do with the position of our hips requires us to expend energy on daily exercise, just like primates.

Regardless of the truth behind it, physical prowess has been instrumental in the survival of living things from the start. Think about it, modern humans would never be able to stand a chance against early humans. All the data shows that they were on par with the top predators in their respective food chains. Thus, it is clear that sport has always been synonymous with humanity for tens of thousands of years.

You could even say that it’s really part of our DNA. This is why it is not so unfathomable how revered and generally successful professional athletes are in all walks of life. Ultimately, they are essentially the epitome of the Homo sapiens genome spanning the cumulative history of the species.

From a financial standpoint, the sports industry is by far one of the most tax-viable businesses. Just look at sports betting, whether it is betting on boxing, football or hockey, there is definitely a ton of money to be made, across all industries, not to mention the amazing numbers athletes are making in branded partnerships. Here are some of the most mind-boggling sports brand partnerships.

Cristiano Ronaldo

He is undoubtedly an unmatched force in the European football sphere. Cristiano Ronaldo is the first player to win leading scorer titles in England, Spain and Italy. With one year remaining on his current contract, Ronaldo’s long-term future with Juventus remains uncertain, but the global football legend continues to score off the pitch with his unrivaled social media following.

The Portuguese footballer has been ranked third on Sportico’s list of highest paid sportsmen in the world, earning $ 120 million in the past 12 months, including $ 50 million in sponsorship. Ronaldo attracts sponsors in part because of his strong social audience. Nike, Clear, Herbalife and CR7 have long been among the companies that profit the most from Ronaldo’s social media. Nike, which pays Ronaldo around $ 20 million a year, is the biggest recipient of the year.

Roger Federer

Moving on to the world of tennis, we have to mention the most famous person to ever play the sport, arguably in all of history. Not only is he an opponent’s monster in the field, he’s also racked up sponsorships worth up to $ 450 million. Federer is a champion in terms of sponsorship, with 13 brands on his side of the net, including Rolex, Mercedes-Benz, Barilla, Mot & Chandon and Uniqlo.

Tom brady

Returning to a household name across the country, Tom Brady is one of the most prominent sports names in NFL history. Brady is paid $ 30 million a year. From 2000 to 2019 alone, Brady made $ 230 million in compensation playing for the Patriots. Brady will have earned at least $ 280 million in compensation at the end of his two-year contract with the Tampa Bay Buccaneers.

Under Armor, Molecule Matttresses, Upper Deck and IWC Watches are some of Brady’s current sponsorship partners. Its most profitable deal is with Under Armor, which includes a Brady line of athletic shoes, exercise clothing and athletic equipment. Brady switched from Simmons to Molecule in 2018 in exchange for an equity stake in the company. Brady has already made $ 100 million in referrals and is expected to earn $ 140 million after two years. Tom Brady’s other sources of income include endorsements and investments.

In conclusion, we all wish we could be as physically dominant as some of the aforementioned names, but that’s no piece of cake. While financial happiness is one of the powerful reasons to enter professional sports, it shouldn’t be your only motivator. Getting in shape should be the number one reason for pursuing a more athletic lifestyle.


Interesting related article: “What is a partnership?” Definition and meaning “

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