While all industries are always on the cutting edge of technology, there is one area that often struggles to catch up with the rest: fashion.
The fashion and clothing industry is a complex global network. Because of this reason, different brands and players generally encounter difficulties in finding the right technologies to adopt and implement in the shortest possible time.
However, there is one technology that proves its ease of use and multifunctionality in the fashion and apparel industry that many companies have no difficulty adopting: RFID.
Radio frequency identification or RFID technology uses radio frequency waves to transfer data wirelessly.
This technology enables users to automatically identify and track assets and inventory with RFID tags.In addition, processes become faster and more efficient as RFID readers can read these chips without line-of-sight, up to a range of over 20 meters.
These characteristics make RFID in Dubai a popular solution for many businesses in the fashion and clothing sector.
Applications of RFID technology in the fashion and clothing industry
Currently, RFID technology is used in a variety of ways that provide several benefits to companies in the apparel industry. These applications include:
1. Prevention of counterfeit products
Every year, the fashion and clothing industry suffers huge revenue losses due to counterfeiting. It is a global problem with no clear end in sight.
Different types of clothing and accessories including luxury bags sourced from established local and international brands, are reproduced with generally inferior brands, and sold under another name or company without permission of the original brand owner.
As a result, these fakes undermine the status and profits generated by genuine products.
RFID systems provide a secure way for brands to ensure that their products reach their destination safely.
Manufacturers and authorized distributors can attach RFID tags to their goods. Consumers can then verify the authenticity of the clothes and accessories they buy by using an app to scan these chips. integrated into the product.
These chips too enable manufacturers and consumers to monitor their products throughout the supply chain.
2. Efficient sample tracking
Many fashion and clothing brands send samples of their prototypes or products to businesses or individuals, such as magazines, online publications, and influencers, to review or use in their events.
These samples are also at high risk of being counterfeited and lost.
Brands can embed microchips in their samples to track them. As a result, they will know exactly where their products are, whether they are on their way to the recipient, delayed or lost.
If the company requests the return of its samples, it can also track the movements of the samples and verify their authenticity once they have been collected.
Thanks to RFID technology, fashion and clothing companies can drastically reduce their sample loss.
3. Manage stocks well
Fashion and clothing labels can also use RFID technology to improve inventory management practices.
An RFID solution allows those in charge of the inventory to identify, count, receive, track and replenish items as needed. It also cuts down on their work while allowing them to maintain accuracy if they are using a scanner that does not require a direct line of sight for labels to be read.
Additionally, clothing with RFID tags allows employees to know exactly where they are in the storage or warehouse. This makes it easier to find the products they need faster, even with planned inventories.
Improved inventory control and management as well lets businesses know exactly what to produce or order without spending too much or overstocking. This, in turn, can help them reduce waste and save a lot of money.
4. Improve the in-store shopping experience
Marketers need all the help they can get to set themselves apart from their many competitors and boost customer traffic and sales. An RFID system can give them the edge they need.
Retailers can use RFID technology in a variety of innovative ways to increase customer visits, sales and profits.
On the one hand, microchips in clothing can give buyers additional information they will appreciate knowing, such as how the item was produced or other colors and sizes in which they are available. Customers only need to use their mobile phones to obtain this information.
They can do this without sifting through aisles or shelving, allowing them to reduce the time they spend shopping.
Another new way to improve the shopping experience for customers is to install screens in the fitting rooms and connect them to the RFID system. With this technology, buyers can see clothes in different colors and sizes and know if they are available.
This app also ensures that the customer’s shopping experience is faster and more efficient. They can also try on more clothes without entering and exiting the dressing room multiple times.
Traders who wish to set up a self-service checkout service can also integrate RFID technology with a point of sale or point of sale system. They simply equip their stores with tables that read microchips. Buyers can then place the items they want to buy on it and pay using the attached tablet or iPad.
This service provides customers with a more convenient and stress-free shopping experience, as it eliminates long queues and reduces waiting times.
5. Organize fashionable events that stand out
Finally, RFID can also be used to organize and host fashion events that can imprint on people’s minds for a long time and help brands achieve their goals.
Event organizers can integrate RFID technology and event planning software to improve check-in or on-site check-in process. Organizers can insert RFID tags into invitations that the reader will scan at the entrance to detect the arrival of a guest with an invitation.
Once detected, organizers will see guest details on their devices. They can then provide participants with information about their seats and other details.
With this recording strategy, guests won’t have to take out their paper invitations to enter the venue, making the whole process faster and more convenient. It’s also a great way to impress everyone in attendance.
Well-known fashion and clothing brands have already started using RFID systems to their advantage. With the different ways this technology can be used, expect to see more of their applications in this industry in the near future.
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