Tips for Starting a Wholesale Printed T-Shirt Business in 2021

We know that the only garment that never goes out of style is a t-shirt. T-shirts of all kinds, whether it’s an oversized plain t-shirt, graphic t-shirt or fitted t-shirt, always seem in high demand and very fashionable. They are appreciated and worn by men and women of all age groups. According to the BBC, although, t-shirts have been around since the 50s, they have remained almost the same even today.

The t-shirts have shown an everlasting charm and people have been loyal to them. Generations of people have embraced the idea of ​​wearing sports t-shirts for casual occasions due to their comfort factor and immense versatility. In 2021, printed t-shirts are very popular. By simply printing a unique logo and valuable information about your company or brand on t-shirts, organizations can achieve success in terms of building brand awareness and grabbing the attention of the public.

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Printed t-shirts can be wholesale as the concept of using custom printed t-shirts for brand promotion has become extremely popular today. They can be used to effectively communicate your unique brand message in a friendly and relaxed manner.

These custom printed t-shirts can be worn anywhere and anytime, and the person wearing them will almost always be noticed. So you can set up a business of Wholesale printed t shirts in 2021, and rest assured of success as long as you follow a few basic tips.

Build a solid business plan

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Going into a wholesale printed t-shirt business without a plan is criminal. You may feel like you have a grip on her at first, or that your motivation will push you through any obstacles, but the importance of a plan cannot be overstated. From establishing the basic idea of ​​a brand identity to driving every decision made in the near and distant future towards a set of common goals, the business plan is what keeps your business afloat. .

It doesn’t have to be hyper-specific as long as it details enough things for you to work with. Eventually you can iron out issues or pivot if you have to, but at least having a fair idea of ​​where you want to go as a business is very important early on. Marketing, staffing, purchasing, and just about everything you do should be strategic and planned rather than random.

Familiarize yourself with your target audience

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Believing your t-shirts are awesome is good, but that doesn’t translate directly into sales unless you know who to market them to and they also buy into the idea. Different age groups, demographics, and other social categories all have different styles, budgets, interests, and requirements.

If you don’t clearly identify your target audience at the planning stage, you may find yourself in a situation where you’ve spent a ton of money on branding, inventory, and development, but didn’t no customers.

Leverage the power of e-commerce

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A physical storefront is great and caters to a local audience as well as people who like to touch, smell and check products before they buy them. However, an ecommerce presence increases your reach to a whole new level and also potentially opens up much larger and more sustainable income streams.

You need to choose an ecommerce solution from the start. You have a choice of several simple hosted platforms where the majority of the work is done for you, or self-hosting where you control all your data and customize the platform as you see fit, but also have to invest additional resources. in security and maintenance 24 hours a day. Each approach has its advantages and pitfalls; it all depends on what you are looking for.

Have an online presence

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Having a website and social media for your business is no longer an option. You absolutely need to create a site that loads quickly, looks good, is accessible, and easy to use.

These factors combined will make the shopping navigation and pipeline much smoother, leading to a massive increase in sales. Leverage the power of SEO and SEM to drive traffic to your site with an omnichannel approach.

Use professional tools

Starting with free or inexpensive tools is fine, but you might find that a small initial investment in an advanced tool used by professionals is certainly worth it. This is true for the software you use to design your t-shirts, the hosting solutions for your website, or your analytics and marketing tools.

Whatever tool allows you to better serve your customers and provide them with the widest choice of quality options, a top-notch experience is one you should be looking for.

Choose the appropriate printing method

Printing is an essential part of the entire t-shirt design process. In recent years, several innovative or cutting-edge techniques have emerged. Each technique seems to have its advantages and disadvantages.

You need to familiarize yourself with them before you finally choose the one that you think is perfect. Heat press printing, direct to garment printing, and even sublimation printing seem to be techniques commonly used in t-shirt printing today.

Choose the best supplier of plain t-shirts

You must designate the best supplier that is reliable enough to supply the most suitable and high quality t-shirt fabric and deliver all t-shirts on time, especially when bulk orders of custom printed t-shirts are placed. To check the quality of the t-shirt material, you can ask the supplier to send you some samples. Once you are convinced of the quality of the t-shirts, you can make a deal with the supplier.


Once all of the major activities are taken care of, it is needless to mention that you need to focus your attention on setting up your print studio. The best thing about setting up your print studio is that you can maintain top quality printers, as well as coating and finishing units.

Once you are done setting up the print studio, you can start printing your unique designs without any hassle or hindrance. Finally, organize a transparent delivery system for ultimate business success.

Interesting related article: “What is a business plan?” “