Knowing about EMI patterns on boards has become very important for business owners these days. Whether it’s credit card fees, EMI debit card know-how, or point-of-sale options like Buy Now, Pay Later, Be knowledgeable about the online payments landscape. rapid change is a must for every salesperson. It doesn’t matter if you are a B2B or B2C establishment, run an online or offline store, or what type of products or services you sell. The popularity of virtual payments and EMI-based payments has infiltrated every possible market segment today.
Understand EMI patterns on boards and points of sale
- This is a great sales strategy to provide your customers with flexible EMI payment options. But what is billed as a “zero interest IME” is a cleverly disguised form of classic EMI payment. This is because the RBI has banned the concept of 0% EMI.
- Thus, for merchants to allow consumers to pay in installments, a minimum interest rate must be charged. Yet many companies (especially e-commerce giants) offer so-called “interest-free” payments at checkout.
- The trick is to forgo the discount that would apply to the product for a customer who pays the full amount up front. Thus, the amount of interest is not revealed to the consumer but is recovered by the merchant by not granting the discount, which would otherwise have been applicable for regular payment methods.
- As a business owner, you can use your judgment as to what segment of customers you want to provide to EMI services. For example, you can allow this only for loyalty club members or select customers with a history of high value purchases.
- Since the approval of debit cards, EMI is only based on the customer’s account balance, the risk of default is minimal.
How Does Debit Card EMI Work?
When installing an EDC machine earlier, all merchants were concerned to inquire about credit card charges. Of course, that was back when payments were made in cash or by card. Today there is an avalanche of digital payment methods coupled with EMI schemes for customers who want to buy now and pay later. In this regard, let’s understand how EMI debit card works: –
- Debit card EMI on mobile is a fairly straightforward process. For customers who do not have a credit card but want the ‘buy now, pay later’ feature, this is a great option.
- Unlike conventional EMIs used through credit cards, the full purchase amount is debited from the customer’s account first.
- It’s just a matter of checking if their account has the required balance. After a predefined period, the amount is credited back to your account.
- While any EMI credit card transaction depends on the credit limit, the EMI by debit card on mobile option is based only on your account balance.
Benefits of investing in a point of sale with EMI integration
EMI integrated point of sale systems are not only beneficial for customers, but also for merchants. It is common today for business owners to offer a variety of digital payment options to customers. But to differentiate your offers, get a head start with cutting-edge POS with EMI debit card integration is strongly recommended. Here are the main benefits of extending ‘pay later’ options or flexible credit facilities to your primary customers: –
- Encourages customers to make large purchases without worrying about immediate payments
- Facilitates the sale of your high-value merchandise
- Helps you increase your sales during the holiday season when most customers want to buy more but have limited budgets
- Increases your loyal customer base, encouraging repeat visits and repeat sales
- User-friendly payment facility helps expand your customer base
- Help physical stores compete with eCommerce stores on a level playing field
Since the Covid-19 pandemic struck in 2020, many businesses have been hit hard by lockdowns and lack of demand. To add to this urgent situation, average consumer income has plunged in most market segments. The only way to recover from this vicious cycle of declining revenue and losing business is to expand a well-established EMI facility for consumers who want to make big purchases but can’t afford to pay for everything up front. . Knowing about credit card swipe fees, ease of buy now, pay later, and debit card EMI can increase your sales and profitability.
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