Perfecting your digital marketing strategy is very important to growing your business in 2021. There are over 4.5 billion active online users worldwide, of which over 400 million are in the United States.
The demand for digital communication is undoubtedly extremely high. This is the main reason why digital marketing is a necessary factor for your business. The majority of shoppers prefer online shopping over traditional offline shopping.
Other than that, most of the business advertisements are moving online and you need to follow a few tips to make them successful. Nailing down your digital marketing strategies can seem like a complicated challenge as it includes social media marketing, content creation, PPC, email, and most importantly, SEO. But, you can implement them perfectly by following a few tips.
In this article, we’ll discuss the top 4 digital marketing tips you need to remember in 2021.
Make your website mobile-friendly
The use of smartphones is growing rapidly. In 2019, smartphones acquired over 50% of global website traffic. This means that your website as well as your business should be mobile friendly.
According to research, 50% of customers said they don’t prefer a business with poor mobile website navigation. Therefore, if your website is not performing well on smartphones, you will not be able to attract customers. According to Business2Community, a mobile-friendly website will help you reach a wider audience.
If you want to satisfy a mobile audience, you need to build a professional mobile-friendly website. A responsive mobile website will work great on smartphones. Your visitors will also be satisfied because they will be able to find information easily.
Research your competition
Researching your competition will help you differentiate your online business. This step is extremely important because you can stand out from your competition thanks to it. Therefore, your business website will receive more engagement than your rivals.
For example, if you are selling baseball cards, go to Google and research your competition as well as the digital marketing techniques your competition uses. This way you can see the images, service and blog provided by your competition.
Use this research to improve your differences. You can always hire a great SEO company to improve your SEO services. They will provide you with the same services as shown on the digital marketing partner’s website.
Extend Your Blogs Website
Blogs are one of the most important parts of your business website. Your website is incomplete without blogs. However, if you write blogs, make sure they are not short.
The success rate of in-depth and longer blog posts is 10x while gaining new customers than short blogs. Therefore, you shouldn’t write shorter blogs.
Google’s average content word count is between 1,200 and 1,300 words. But, many companies write blogs that are less than 400 words. To ensure high-quality content, aim for 1200 word blog posts.
Create email campaigns
Email marketing campaigns are capable of generating a great return on investment. But many business owners are unfamiliar with email marketing.
Email marketing will not only generate high income but also attract customers to your website. But, you have to make sure that the campaign is perfect.
To encourage your visitors to come back to your website, you should create an automated thank you email after they have purchased something from your website. The welcome email will boost their confidence. You can also send an abandoned cart recovery email to remind your customers of the products they have left in their cart.
Conclusion
These are the top 4 digital marketing tips for 2021. In this digital age, digital marketing efforts are the only thing that will drive your business forward. They can also open a portal of thousands of opportunities to increase income. Apart from that, successful digital marketing strategies will keep your branding fresh.
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