Netflix started its business with a DVD rental service in 1997. Individuals submitted the movie request to the Netflix site and received the DVDs by mail. After watching the ordered movies, they would send the DVDs back to Netflix in the envelopes provided.
Fast forward to 2021, Netflix is the world’s largest online streaming service. According to a report by Statistical, the company’s turnover is greater than $ 7.3 billion in Q2 2021. Netflix even has a huge fan across the world running through 209 million paid subscriptions.
The supplier declares that 4 million members joined Netflix in the first quarter and 1.5 million subscribers in Q2 2021. That said, let’s take a closer look at Netflix’s revenue and usage stats for this year.
1. Diversification of content by region
We all know that Netflix has different libraries in each country, due to licensing and copyright agreements with distribution and production houses. This means that some regions get more content while others are deprived of some of their favorite titles.
The graph below shows the number of movies / TV shows available on different Netflix libraries namely New Zealand, Hungary, UK, Singapore, Czechia and Canada. If you want to access these libraries, you can use a VPN to change your location.
This way, if you are from New Zealand and want to watch the best movies on Netflix UK, all you need to do is connect to a UK VPN service. This will change your location to a city in the UK making it look like you are living in the UK!
2. Regional paid Netflix subscribers for 2021
The Netflix database and its paying subscribers stagnate because it lacks shots. Here is a regional chart on Netflix, showing the number of paid users in the second quarter of 2021. Overall, Netflix has over 27.88 million paying subscribers in the Asia Pacific region.
These numbers increase as we move into other regions. For example, SVoD has over 38.66 million paying subscribers in Latin America, 68.7 million paying subscribers in Europe, Middle Easy and Africa, and 73.95 million paying subscribers in the United States and in Canada.
| Country / region | Netflix – Number of paying subscribers (2021) |
| Asia Pacific | 27.88 million paying customers |
| Latin America | 38.66 million paying customers |
| Europe, Middle East and Africa | 68.7 million paying customers |
| United States and Canada | 73.95 million paying customers |
3. Netflix’s four-quarter revenue in the previous year
Overall 2020 has been a good year for Netflix. There has been a sharp increase in the number of paid viewers in the first three quarters of 2020. However, there have been fewer new members compared to the previous first three quarters, and Netflix is still struggling to generate a profit.
In the first quarter of 2020, Netflix made around $ 709 million. For the 2sd quarter, those numbers rose to $ 720 million. The 3rd The most lucrative quarter, with Netflix earning more than $ 790 million. However, the 4e Quarter was tough, as SVoD only generated $ 542 million in revenue.
| Quarters (2020) | Netflix net profit | Netflix operating income |
| 1st Trimester | $ 709 million | $ 958 million |
| 2sd Trimester | $ 720 million | $ 1358 million |
| 3rd Trimester | $ 790 million | $ 1,315 million |
| 4e Trimester | $ 542 million | $ 954 million |
4. Netflix consumer behavior after the price hike in 2020
Despite the increase in Netflix prices, it has been observed that consumers have a positive response to Netflix offers. About 54.5% of customers continued to use Netflix after the price hike, while 13.8% switched to a shorter subscription plan and 25.7% of existing customers requested a cancellation but did not. haven’t actually done so. Only 6% of customers canceled their Netflix plans.
5. Netflix behavior statistics for 2021
According to various reports, the estimated usage of Netflix is around 3.5 hours / day, of which 85% of Americans use the SVoD service for their streaming needs. 58% of young people in the UK have a Netflix account and ages 18-34 are addicted to watching Netflix for at least 50 minutes a day!
Wrap
Netflix spends billions of amounts on consumer content to deliver binge-worthy TV shows and movies across various genres, but has struggled to turn a profit for years now. Either way, this is still one of the best options for frenzy watchers as they never compromise on the quality and availability of the content.
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