In today’s aggressive e-commerce industry, digital media has an important role to play. It has the power to shape people’s opinions in no time. Media in general and digital media in particular can grab people’s attention and educate the masses. In addition, the business sector is also using digital media to create brand awareness among its potential target. The right use of social media can not only make its brand known as wildfire, but also bring potential leads. Youtube ads are one of those social media giveaways. Because YouTube is the second largest search engine with 1.5 billion active users, after Google. With YouTube, billions of views are just a click away. Whether it is a youtube advertising australia, this will create awareness among the target audience and convert them into potential leads. As youtube knows no demographic boundaries when it comes to views.
What is a Youtube advertisement?
A youtube ad is a small video that can grab the attention of its target audience and build brand awareness. As a result, a business or brand can generate potential customers. Youtube advertising is done through google ads and opens up a way to maximize target audience.
Types of Youtube advertising
According to research, 96% of American teens spend 1 billion hours watching videos every day. Another analysis indicates that 80% of Internet traffic is video-based. Although Youtube is the second largest search engine. However, good youtube advertising is necessary to generate potential traffic. These YouTube ads are divided into the following types:
TrueView Ads
Trueview ads are also known as skippable ads. These announcements can be ignored after a few seconds. These are considered the safest for investment, as advertisers only pay when the internet user views the ad for more than 30 seconds.
Non-skippable ads
As their name suggests, they cannot be deactivated and their duration is less than that of a True View ad. However, they can be played before, in the middle or after the end of the video.
Bumper ads
They have both real view qualities and non-skippable ads. Only last 6 seconds and therefore are the smallest type of youtube ads.
Show ads
These video ads are visible in the suggestion list at the top right. However, they cannot be viewed on mobile phones. Display ads are displayed as screenshots giving clear information.
Overlay ads
These are also known as “video ads”. They appear either at the bottom or at the top right.
Sponsored Ads
Sponsored ads run between videos and are called pop-up ads.
Masthead
The most expensive advertisement is the masthead format. It’s kind of a sponsored ad but they cover a large homepage area and show maximum visibility.
How Can Youtube Ads Boost Your Business Growth?
Businesses thrive best when they prioritize their goals and marketing strategy. Although 80% of internet traffic is video based, only the right advertising through the right medium will be able to create a strong target audience and customer base in the long run. For example, TrueView ads are a great choice for youtube ads. They only cost you when the viewer views them for more than 30 seconds. On top of that, they are also audience friendly as they can be skipped. On the other hand, the masthead format is a great investment for businesses with a large budget. Therefore, the right marketing strategy plays an important role in boosting the business by generating a strong customer base.
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