With well-known celebrities such as Kim Kardashian, Chrissy Teigen and Gwyneth Paltrow posting their medical aesthetic treatments on Instagram, it’s no wonder that medical spas have become more popular and accepted by the general public. If you own a medical spa and haven’t started marketing your business on social media, you’re wasting a lot of time.
Social media is a great place to share and promote your business! If done organically, social media marketing is free, can build meaningful brand awareness, and take customer-customer relationships to the next level. Want to start? Let’s go over some essential tips and tricks to get the best vancouver medspa marketing started.
Focus on one or two social media platforms
There are a variety of social media platforms including TikTok, Facebook, Instagram, Twitter, YouTube, and even LinkedIn. However, posting content on all of these platforms can take too long. Therefore, it would be best to focus on producing content for one or two social media platforms. Time is of the essence as a medical spa practitioner – you don’t want to overload yourself at first and exhaust yourself later.
Different social media platforms also have different demographics for users. As such, you might want to choose your social media platform based on your typical customer demographics. Statistics have identified Facebook and Instagram as the two main social media platforms to use for promoting business, so that’s what we’re going to be focusing on.
Determine what type of content is right for your platforms
Besides having different demographics, different platforms are also suitable for different types of content.
Facebook is a great platform for businesses that lists all the essential information about the business – description, address, phone number, online reviews, and links to other social networks in your business. In addition to posting the usual stuff, we recommend posting shorter content: quick text messages, sales announcements, short videos, and inspirational photos (such as before and after photos, which are good for advertising. your company’s capabilities). A quick tip is to make sure your page isn’t overloaded with too many photos. Instead, try incorporating a photo album into your page for better viewing.
On Instagram, visuals are king – your feed should always be reserved for inspiring and aesthetic photos that convey messages of natural, healthy and effortless beauty. You can embellish these items by including a short caption describing the treatments featured. Plus, with the Story Highlights feature, you can easily add multiple segments that will boost your business’s reputation – like a plethora of “before and after” photos, positive customer testimonials, and customer-generated content. users to increase brand engagement.
While videos showcasing your medical procedures are educational, they may not always look good enough to display across your entire channel. Instead, try placing them in your Facebook videos section or IGTV channel, where interested viewers can watch a collection of your videos here. We recommend using creative editing ideas or warning users if the video is particularly graphic before uploading.
Besides long medical videos, we encourage you to experiment with different styles of content and video formatting ideas for your TikTok account. Here are a few examples: sharing the look of your spa from the inside, behind-the-scenes interviews with your staff, customer testimonials, and more. Over time, you will gradually realize what generates the most user engagement for your spa.
Stay true and honest
While social media is a great way to showcase the glitz and glamor of your spa, it can also minimize the risks associated with procedures, promote unrealistic bodily expectations, and intensify any psychological stress to achieve perfection. Be realistic about anything you can post, whether it’s expectations for downtime after procedures or how much effort it takes to get results. Excessive dramatization and excessive promises can have a big impact on the reliability of your spa.
Provide good visual content
Good visual content is the best way to break into the content crowd and attract social media followers. Your visual content should always try to project healthy living, effortless beauty and well-being – this will help build your brand image in the minds of others. In addition, always make sure that your visuals are of high quality. No one likes to see a blurry photo because it will only make customers feel like your business is being overlooked.
Include value-oriented content
In addition to regular posts, be sure to include links to longer content where they can learn about your business and the aesthetic medicine industry. To ensure that these links direct users to your website, where they can learn more about your practices and treatments. We recommend using Facebook as it is a great place to distribute such forms of content. You can also try using Instagram, but note that the links are not clickable in a caption format, so provide a shorter link or include it in your bio.
In this fast-paced world, we tend to forget things that we don’t see often. Therefore, to keep your business up to date in the minds of your customers, you should also try to update your social media accounts regularly. We recommend that you update Instagram and Twitter daily, and two to three times a week for Facebook. If you find publishing often difficult as a small business, we recommend that you allow time to prepare the content in advance. This allows you to prepare for several weeks at a time and schedule the posts to publish.
Use the features built into the app
The Stories and Highlight features have transformed the way users interact on Instagram. Now you can use the stories to promote your latest blog posts, website, or even conduct Q&A about your latest treatments. Using the Highlights section is great for providing exclusive content, such as showcasing certain products or emphasizing certain aspects of your business. Additionally, you can use Instagram and Facebook’s live streaming feature to perform product demos or invite professionals to share valuable tips.
Actively interact with users
Remember to respond to your direct messages and interact with the comments – this is essential for building a strong bond with potential customers. Also, don’t hesitate to respond to reviews or negative comments, but be professional and courteous when doing so. Who knows? You may be able to return these unhappy customers.
Perhaps even more than ever, peer-to-peer approvals are critical to impacting consumers’ buying decisions. Try to encourage former customers to leave reviews online on Google, Facebook, or Yelp by offering them an incentive, such as a free product or a discount on their next treat. Happy customers are your best ambassadors, so don’t leave them hanging!
Marketing your medical spa on social media can be difficult. However, with the help of our article, we hope you have a better idea of how you can start doing this. Good luck!