How to start an online consulting business

Consulting an individual or organization based on your experience and expertise remains one of the fastest growing job markets today. Whenever a new field of study or new technology is created, consultants with new expertise are needed. Fortunately for entrepreneurs and businesses, technology has made it easier to build an online consulting career.

Are you thinking about how to start an online consultation? It is a very good decision that you have made. The global consultancy market has experienced phenomenal growth in the past two years due to the increasing demand for assistance in different industries such as business operations, law, financial services, healthcare, etc. The size of the global consulting market is nearly $ 160 billion, according to Statista, which makes it a good time to start your online consulting business. This blog is a comprehensive guide to starting your consulting business; let’s get started right away.

Find a niche to target

Giving something to everyone isn’t the best approach you can take, especially in the consulting business. Apply your expertise and your time to a market that needs your offerings.

This way, you can personalize your online consulting services, so that they deliver value to a particular group of individuals or businesses.

To find the niche, ask yourself the following questions:

  • What services are currently lacking in the industry?
  • What are your areas of expertise?
  • What solutions you can give to the problems that remain unresolved.
  • Who would benefit the most from your experience and expertise?

Once you find the answers to all the questions, you will know who your target customer is and how you can begin to serve them. Common consulting niches include business consulting, caregiver consulting, project management, information technology, advertising law, marketing, etc.,

Understand what the market demands

After finding the right niche, think about the challenges or issues that businesses in your niche are facing. To effectively provide online consulting services, it is not enough to have knowledge and skills. You need to know the market well to offer the consulting solutions that the market demands. Conducting market research is an easy way to understand what your target market requires. Take a look at other online consulting companies that operate in the same niche for their services and prices.

Invest time in networking

Networking is essential to establishing a successful online consulting business. It allows you to connect with key people in the same industry and get acquainted with your potential customers. Besides building relationships offline, you can rely on social media platforms to search for presentations and content with each other. Exchange contact information and send follow-up emails and use professional networking platforms like LinkedIn to find new clients.

Create your online consulting profile

In today’s digital world, your online presence, i.e. a website, is often the first place your customer interacts with you. Establish a strong presence on social media platforms like LinkedIn, Facebook, Twitter, Instagram and YouTube so that search results are returned on these platforms for your consulting brand name.

With a strong online presence, you can easily attract target customers and convince them to try your services. Building a business website is also an important part of building your online profile, which is what we’ll look at in the next section.

Setting up your online consultation platform

In the past, not everyone had access to advice, as large consulting firms largely dominated the industry. Only well-established businesses or corporations had the privilege of seeking the assistance of consultants. However, with the launch of online consulting platforms, consultants have become more accessible to businesses of all sizes and shapes.

Online consulting platforms simplify the process of recruiting consultants. It also opens up lucrative opportunities for independent consultants to build their careers. To perform an online consultation, you can use an integrated consultation and management software solution. It can help you access modern communication channels that facilitate a seamless connection between you and your customers.

If you are looking for the right software solution, Pinlearn is one such solution that can help you set up an online consultation platform. It offers all the essential features like live chat, video conferencing, file transfer, screen sharing, consultation booking, payment management, administration panel, etc.

Create a competitive pricing structure

One of the region’s top consultants finds it difficult to find the right pricing structure. Creating a pricing structure for your online consulting business requires research and trial and error to determine the total time you spend on a project.

Typically, an hourly rate is the common rate structure you can adopt. However, you can follow other pricing structures like daily rate, cost of an entire project, monthly flat rate, value-based pricing, etc. When you set the price for your services, take into account the industry in which you work, the time to invest. in a set of tasks, the cost you have such as software, experience, expertise, etc.

Focus on marketing your services

The most important part of your online consulting business is to market it in the right way so that it is visible to your potential clients. You might be an expert in your niche, but if people don’t know about your services, your consulting business will never grow. An ideal marketing plan should include blogging, social media, social media marketing, email marketing, paid online advertising, direct outreach, referral programs, etc. Initially, you don’t need to include all of these promotion methods all at once. You can use trial and error methods and see which promotional approach works best for our consulting business. As a result, you can work on strengthening these marketing channels and then move on to other methods later as you grow.


Starting an online consulting business is easy if you have the right knowledge and experience, but running it effectively can be a difficult task. Therefore, invest your time to properly plan things before starting your online consulting business. Plus, regularly review your business to make adjustments if needed. Building an online consulting platform will also help you capture leads, effortlessly communicate with your customers, drive sales, and build the branding you need to impact your business. customer base.

You might be interested in: Consulting firms need more experienced hires. Should you apply?