Each brand has its unique logo and name that identifies it. They can educate people about the products and services offered by the brand. Many brands use icons and letter-based logos. Protecting your logo and brand helps maintain your identity in the industry.
Additionally, it is recommended that you claim your brand name on all social media platforms so that everyone can identify your brand with the name and logo. In addition, you need to protect the copyright and trademark of the logo and brand name to prevent others from stealing it.
Copyrights primarily protect the rights of the creator, while a trademark protects the authenticity of the mark. Both the wording and the trademark protect your intellectual property. A trademark protects your brand’s name, logo, slogan, fonts and symbols. If you have a brand, you can sue another party if they are trying to take your logo and brand name.
How to brand your logo and brand name
Before creating a name and logo for your brand, you should make sure that no other company is using the same name and logo. Then, after doing extensive research, you can apply for a trademark registration with the name, logo, images and necessary details about your trademark. After you complete the application process, it may take a few months for you to hear the final decision. However, the wait is worth it because your brand name and logo will be safe for the rest of your life.
How to protect the copyright of your logo and brand
Before designing your logo, you should confirm that other companies do not use similar logos. After creating the logo, complete the online or paper application form as per your preference. Then pay the registration fee and send copies of your logo. After a while you will receive a confirmation email from them.
You can monitor your brand by setting a Google alert on your business name and use social media management tools to keep tabs on people trying to defame your brand. If someone is trying to destroy your brand’s reputation, you can act quickly.
Risks of not protecting your brand
Some of the potential risks of not protecting your brand are:
- It can damage the reputation of your business.
- The value of your brand may go down.
- Your competitors may provide substandard materials or services related to your brand, and this can affect your brand to a great extent.
If you are a business owner, you want to protect your brand to make sure your hard work doesn’t run out. Now you know how to protect the copyright and trademark of your brand name and logo to keep them secure forever.
Interesting related article: “What is a trademark?” Definition and meaning “