Launching a new product is a real challenge in a context of fierce competition and market changes. If you work a lot to plan, develop, and think through a smart sales pitch, packaging is one of the key things you need to focus on. Presenting the retail, food, or other item in a boring or unappealing box would make it easy to ignore and dismiss. So if you want buyers to notice your offer, think of a creatively compelling packaging idea to grab the attention of potential buyers. There are many box options available for accessories, confectionery, and premium products. Best Custom Rigid Boxes are a popular packaging solution which is preferred for being reliable and flexible.
Packaging is preferred for expensive and exclusive products. One of the reasons retailers and other businesses prefer these boxes is that you can have them custom made in whatever stock, style, shape, and finish choices you like. Displaying your new offer in a captivating personalized product box would spark the interest of customers, they will be inclined to know the features and benefits of purchasing the item. Whether it’s a regenerating mask for hair about to hit the shelves or an innovative and practical gadget, the packaging can be used to enlighten customers about the unique value proposition of an article. Persuasive boxes would play an important role in influencing the perception and purchasing decision of potential buyers.
Pay attention to details when customizing the packaging. Choosing a knowledgeable and knowledgeable printing supplier is crucial to getting the desired results from the boxes of goods. You can’t just trust an unknown or hobbyist supplier for your print job. Do some research online and ask for word of mouth referrals for professional printers. Finding an experienced and reliable packaging manufacturer can take some time, but it would be worth it.
Discuss the end goals you want to achieve through the boxes with your supplier and show some examples to inspire you.
We’ve got some great tips on how to add appeal and impact to your packaging for the new product!
Print informative rigid boxes
The packaging of the new item should be printed in order to provide detailed information to customers so that they do not have to ask for it or look elsewhere. The boxes should have answers to questions buyers have about your offer. You can provide details informally by mentioning a problem and how your product fixes it. Giving a quick overview of your offer through the packaging would increase its value. However, you should not use exaggerated claims and false attributes to sell more, as deceiving buyers will ruin your brand’s image and reputation.
The goal of box content should be to support the credibility of your business and build relationships with consumers. You can mention a number of years that you have worked in the industry to meet the needs of a diverse customer base, as well as the names of your bestsellers on the box of the personalized product. Packaging that explains why buyers should choose you over other brands would help improve your company’s positioning and sales in the market.
How to have custom-made boxes printed?
Your product packaging should be emblematic of the type of items your cosmetics or clothing business sells. Explain to your printer the image you want to give to your business through the boxes. Packaging should be made with quality inventory and inks. There are hardware options available for rigid mounting boxes, if you don’t know much about them, read some articles on the internet or ask the printing supplier for advice.
Consider rigid cardboard boxes
Packaging printed with card stock looks good and has a long shelf life. The color printing technique makes the boxes lovely and durable. Presenting your product in cardboard boxes would make it look striking. You can finish the packaging with embossed ink, UV coating, embossing, window and gloss / matte lamination.
Recyclable packaging would support your position for a greener earth
Boxes printed with eco-friendly paper such as kraft paper would make them user-oriented and easy to recycle. If you want to contribute your brand’s part in saving the planet from the hidden dangers of environmental pollution, biodegradable packaging is an ideal option. The boxes are lightweight, which makes them very convenient to transport, handle and store.
Decide on the shape or style of the cutout
Rigid packaging can be designed in any layout you like, but make sure the style you choose does not make the personalized product box a problem for consumers. If you want users to store the product in the packaging, it should be easy to handle. Ask the printer for suggestions and samples so you can compare different box shapes. Do not select a packaging style without knowing for sure that it is best for your product and is likely to be practical for consumers.
Looking for economical and fast rigid box printing? Legacy printing offers design support, cutting line and other services at a reasonable price, have your order delivered anywhere in the United States in under two weeks!
Packaging that creates the urgency of purchasing
You can create bundles, limited-time discount deals, and specials worth buying using glitter boxes. Themed or decorative packaging would attract customers; they will feel drawn to the opening and will know what is inside this corulent box. When designing the boxes, involve your creative department and the printer’s graphics team for more illustration ideas.
The design details of your packaging are important in getting shoppers to complete their purchase. An interactive box illustration would help artfully convey your product concept.
Do not print rigid boxes
The packaging is like an introduction and a first impression; you can nail it or break it. So make sure the box gives a clear overview of the item and helps buyers make an informed and calculated buying decision.
A common mistake you can make when printing boxes is not checking for text errors, so always ask for a sample packaging to suggest changes before processing and printing your bulk order. Avoid turning the box into an abstract piece of art by using too much customization.
Tell the printer to print additional packaging to compensate for slight printing errors or scratches. Boxes of personalized products must have a net weight of the item when packaged, the date / location of manufacture and the length of time a cosmetic or edible product is to be consumed. Packaging for breakable products should have inserts to provide maximum protection on shelves and during shipping. Protective inserts or dividers should be of a size that fits the products well.
List easy-to-understand maintenance precautions and follow directions for use on boxes, especially for items that may contain allergens.
Interesting related article: “The increase in recyclable packaging for products”