Customer relationships are essential for every business, regardless of its size or how long you’ve been in business. The image you present to consumers can make or break your overall performance and when it comes to your bottom line, getting it right is crucial. What a customer sees when they visit your business gives them an idea of your professionalism and conduct, and it will often be enough to let them know whether or not they want to do business with you. Read on for some ideas on how to make the customer experience positive and make sure everyone coming to your premises feels comfortable.
Well-designed waiting areas
If you have a room or a waiting area, make it a pleasant space for waiting customers. There are many ways to improve the design of your waiting room, from choosing and placing furniture to providing a means to alert customers to delays. Choose neutral and soothing colors to put customers at ease while they wait and to have a good selection of reading materials on hand in case of delays or waits.
If there is anything in or around the waiting room – or throughout the premises, come by – that needs to be repaired or tidied up, be sure to do this work urgently. Some of the work you can do on your own, but others, like repairing a steel porch, will require a professional. Don’t try to skimp, but have the repairs done by an expert as it will make a huge difference in the comfort of your customers when they are on your premises.
Provide free tea and coffee
Providing visitors to your premises with free hot drinks such as tea and coffee is a simple gesture and one that you think might not mean much, but while it is a small thing, it does. make them feel appreciated; they will know that you are happy that they are there.
Depending on the size of your business and how much you’re willing to spend on it, you can do anything from a DIY kitchen for people to make their own drinks, to a vending machine to a state of the art. ‘art. Coffee machine and even a member of staff to prepare drinks on behalf of the customer.
It should go without saying, but it’s amazing how many small business owners are overworked and too busy to arrive on time for appointments. They are often late or skip appointments altogether even when they are on their own premises. This is bad for your reputation and should be avoided. Instead, make sure the date is scheduled for your day, and make sure it’s the most important part of whatever you do.
A customer who has made the effort to come to you for everything they need will not be impressed if you make them wait too long, and will be even more upset if you ignore them altogether. It will take a lot more time and effort to persuade a customer you were late to buy from you than it would take to persuade someone you were on time for.
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