How to localize your website: effective methods for website owners

The practice of website localization is a popular demand these days. When you create the web page, you want it to be visible to many users. But you can’t promote the page if it was created using only one language. This is the time when the need to translate content comes to the fore. If your goal is to show the information or advertise the products to a large number of people, you need to personalize the content and adapt it to global needs.

If you take a serious approach and handle tasks properly, your locate procedure will be completed quickly. And you will benefit from the results of your work. Do you want to find a functional plugin to make the whole site work for your audience? Well, we’ve got some bad news for you. You need to have a huge level of determination and a competent team to cope with the task.

Online translation is a complex task. Do you want to make your content understandable to more people? Then investing in top tier website localization should be your choice. In this article, we’ll teach you the right tips for managing the process and leveraging the practice of localization. With the help of tips, you will get rid of the headache and achieve the desired result.

Plan your localization practice correctly with our advice

Before you start working on a particular project, you need to develop a plan. What steps do you need to take to reach the goal quickly? You can trust your intuition and do everything manually. There are specific tips that will make your tracking routine more beneficial.

Start from the very beginning

Each new project begins with the organization of the structure. You might know how to translate web page content in general. But to properly handle the procedure, you need a well-developed plan. When you are building the website, you should consider future localization options. This is a necessary condition for successful promotion of the page on the Internet. So, if you are just starting to work on the organization of the website, then you need to develop enough space to locate the procedures.

Work on your target audience

What should I know before starting the procedure? First of all, you need to work on the target market. What language are you going to pursue? The more languages ​​you want to use on the page, the more you will have to pay. For this reason, you need to identify 2 or 3 most common languages ​​used by your target customers. A thorough analysis will allow you to learn more about customer behavior and identify their languages. Analyzing the market early on will give you an edge in the future.

Get the best team

If you are working on a small project, you can try to localize the content on your own. But when it comes to a large-scale project, you have to be careful. If you rely on your efforts and knowledge, it could soon fail. Why can’t you use machine translation? If you want to do it professionally, only top-notch translators will take care of the task. They will render the meaning of the original fluently so that the target reader receives the message correctly.

Keyword research is a must

You have already researched market trends and analyzed the audience. You even chose the languages. But what’s the next step? Now you need to work on the list of necessary keywords. SEO is an essential part of promoting a web page. Want to make your website popular in overseas markets? You should go ahead and optimize the website. This way the search engines will place your page at the top of the list.

Forget manual tasks

When you assign your team members a particular localization task, you need to find ways to make the job more profitable. There are various worksheets and tables that you can use to translate the practice. But it will take longer and make the whole routine a complete mess. For this reason, you should reconsider your decision to do everything manually and make it more automated.

Choose the right software

There are many ways to translate the text. To make the job successful, be sure to consider the following tips:

  • Communication methods must be highly automated. You must leave comments, take notes and receive the necessary comments in one place. This does not directly concern the translation. But this will ensure smooth communication within the team.
  • To ensure a quick translation process, opt for direct website translation.
  • Another way to speed up the project is to use translation memory tools. It is a well-known method for increasing the efficiency of the translation process.

Here are some of the tips to help you better manage the team. You won’t regret following these tips.

Adjust a new website version to new markets

The practice of localization is not about translating words. It is internationalization. Here you should be working with the developers and programmers of your website. They have to find the codes and tools necessary to tailor the web page to the target market.

Don’t forget to test the page

Before setting up a new version of a website, you should test how it works. You have to manage the language tests on the page to make sure everything is going well. Why do you need it ? When working with the original version of the site, you can check if everything is working fine. But there can be different issues when the page is localized. It must therefore be rechecked and tested.

Final words

Now you might be thinking that localization involves a lot of work on the project. Well, it’s true because you have to manage different processes to get the job done. But everything becomes easier when you have a clear plan. We hope these tips are useful and help you in localizing your website. Take your website, choose the languages ​​and start working on the final project with a well-developed team of professionals.

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