All businesses need social media. E-commerce brings a substantial share of income to retail. Whether you are doing business online or through physical outlets, you can’t ignore it. Digital marketing is essential for success because it helps you create the right brand image and project it to millions of people.
Facebook is the biggest and most popular of all social networks. This makes its ads a vital promotional channel for businesses of all sizes. Advanced systems like Aitarget.com help you generate ads automatically, quickly and easily. The platform then publishes them on social networks according to your needs. Here are the basics of Facebook ads for e-commerce in 2021.
Should your business advertise on Facebook in 2021?
This tool has been around for a while, so some business owners are skeptical of its current potential. If you’re wondering if Facebook ads are still worth it, they are. Despite their increasing prices, they are still relevant and effective. After all, the social network is used by more than 2.5 billion people worldwide, including several hundred million businesses. In short, no other platform will give you such visibility.
Organic reach is less effective than it was five years ago due to various changes to Facebook’s algorithm. The presence of organic posts in the average user’s News Feed fell to 5%. Posts from friends and family, as well as paid ads, dominate their news feed. Hence, ads are now the only way to achieve business goals.
How much does it cost?
Despite the price increases we have mentioned, Facebook ads still offer a substantial return on investment. Your costs will depend on different factors, so there is no clear answer to this question. The two key criteria are your location and your marketing goals. Other less influential factors are day of the week, hours, month, industry, etc.
On average, companies pay around $ 1.5 in CPC (Cost Per Click). The most expensive place is Australia, and the most expensive industries are finance and insurance. Another valuable indicator is the CPL (Cost per Like), which is around $ 1 in the United States. Finally, the CPI (Cost per App Install) is the highest – over $ 3 in developed countries. Keep in mind that prices vary widely and all of these numbers are approximations only.
How to Start a Facebook Ads Campaign for Ecommerce
An advertising campaign is a compound business. If you’re an entrepreneur or e-commerce marketing employee, read on. You need to educate yourself on Facebook Pixel, targeting, prominence, and other factors. Here are the basics of Facebook marketing in 2021.
1. Use the Facebook pixel
Did you know that you can follow Facebook users who visit your store? For this to happen, the website header must include a special HTML tag developed by the tech giant. This piece of code has a simple but important role: to capture the profiles of the users who have opened your site. You can see the success of your campaign and what improvements are needed.
The information you will see is not limited to profiles. You can see that some of these users have taken a specific action, such as selecting products, but haven’t completed the purchase. Then you can optimize your ads to keep those potential customers coming back. Plus, you’ll get insight into anything that is a consequence of your organic reach.
2. Target a large audience
Should you limit your targeting to your niche or extend it? Opinions can vary, so there is no one-size-fits-all answer. In general, however, a wider reach is on average more profitable. At the same time, targeting a narrow segment makes sense for specific industries.
For example, if your customers are mostly young men who like Counter Strike or GTA, your ads might show to men between the ages of 18 and 30 who play those particular games. On the other hand, the costs will be higher and the number of potential customers will be very limited. Broad targeting will bring the following benefits.
- More people will see your ads, which is good for brand awareness and reaching more potential customers.
- Your cost per ad will go down as Facebook charges businesses more for tight targeting.
- The algorithm is very complex, and it can target a small audience in the process as well, so you’ll get two for the price of one anyway.
3. Your ads must stand out
Facebook users are exposed to ads all the time. Most of them scroll mechanically, without focusing on any message. To grab attention in a second, your ads need to be unique. If they look generic, you won’t see any clicks. The two key criteria are creativity and conciseness. No one likes long videos or long texts.
Natural look
Your ads should look like a friend’s post, not a paid ad. Users have become immune to promotions, so they don’t pay attention to generic ads. Their brains only filter them
Uniqueness
Meticulously create your ads, paying attention to every detail. Colors, words and shapes matter. Your marketing material should be unique.
Optimal video speed
Your goal is to capture the audience’s attention in less than a second. Otherwise, you will fail unless your video features a celebrity. A high pace, at first, will make viewers keep watching.
GIF
This format is an excellent intermediate option between images and video. These files are neither static nor overly complicated. GIFs are eye-catching and inexpensive.
Make the most of your social media presence: takeaways
- With well-planned and scheduled unique ads, you can achieve a lot.
- Broad targeting is a good idea, as your offer will be seen by more people and the cost per ad will be lower.
- Use eye-catching images, dynamic GIFs, or fast-paced videos to grab attention in a second.
- To streamline your efforts through social media, use automatic tools for cross-platform advertising.
Interesting Related Article: “Are Facebook Ads Worth It?” “