We live in a world where a stronger business environment requires a strong online presence. While you watch digital marketing to give your business the perfect visibility you deserve or to try to master the different elements, make sure you are aware of your heart and soul. Many readers and industry leaders still struggle to understand the importance of SEO in digital marketing and to differentiate the two.
You will often come across statements describing SEO (Search Engine Optimization) as an essential tool for digital marketing. However, everything is lame unless you get it right and understand all that may be needed.
SEO consists of several elements. It is a complex subject in itself. You need to have a deeper understanding of it to know how these elements combine to work best. Search engine optimization makes your website more visible and opens doors for better traffic, conversions, and new customers. Let’s dig deeper into what it is and what role it plays in digital marketing.
What is SEO?
Although many of you will know, we would like to start with the basics so that even newbies will find this content promising. Simply put, SEO (Search Engine Optimization) is a technique that helps drive traffic to a website using various strategies, thereby improving the SERP ranking of the website. Experts say there are over 200 factors that affect a website’s visibility on the search engine. It is based on various on-page and off-page elements.
To improve a website’s ranking in the SERPs, the following types of SEO in digital marketing are generally used:
- On-page SEO: On-page SEO focuses on optimizing individual web pages for higher rankings on search results pages, ultimately leading to more leads. This is to optimize both the HTML source code and the content of the website.
- Off-page SEO: All SEO activity that takes place outside of the website is categorized as off-page SEO, which primarily focuses on backlinks, social media, and local SEO.
- Technical referencing: Technical SEO strategies are primarily concerned with the technical aspects of the website that help achieve higher rankings on search results pages. This is about improving page load time, making the website more understandable and easier to navigate.
What role does SEO play in digital marketing?
Although people tend to ignore the the importance of SEO, it does a lot for your website and its “health”.
Help build brand awareness
Making the right efforts for SEO will help you drive more traffic to your website thus increasing the number of repeat visitors. This then helps to build awareness of your brand and encourage them to buy the products / services on offer.
Improves user experience
If you know Google’s algorithm for website ranking, you know this is one of the most important factors to improve it. Google wants users to have the best web experience with high quality content and well aligned web pages. As SEO is focused on improving these elements, it subsequently improves the user experience.
Help drive more sales through inbound leads
People find you because they are looking for products / services similar to what you are offering. When they are the ones who find out about you, you have less work to do to complete the sales process. This is different from outbound sales which are generated through calls, emails or text messages.
Makes it easy to get a mobile-friendly website
Years ago, Google announced mobile indexing first and said that your website needs to provide an equally good experience on mobile devices to get higher rankings. Most people visit your website using mobile devices. Thus, a bad experience on mobile can be a major obstacle for them.
Improve page load time
No one wants to wait. Given this urge to get answers instantly, it’s important that you focus on improving page load times to meet your users’ expectations. If your website is taking too long to load, users will likely leave without seeing the content. Since the first impression is often the last, this is an important issue to address. SEO helps to align various elements so that website speed is kept to a minimum.
Why is SEO important for better digital marketing results?
There are many SEO benefits used in digital marketing. While you’ve already seen a few above, several others mentioned below change the overall perspective of a website’s performance.
(i) Profitable
Profitability is one of the main reasons SEO is considered the most trusted digital marketing technique. You don’t really need to hire a specially dedicated team to work on your website SEO. This work can be simply subcontracted to a SEO agency in Bangalore who specializes in digital marketing. So not only will you free yourself from all the stress, but also get the most achievable and trusted SEO advice for your website.
(ii) Significant increase in your return on investment
SEO can help you dramatically increase your ROI. It is only part of a cycle. When you pursue good SEO practices, more visitors come to your website and its SERP ranking improves. Even more visitors and conversions are brought to you by Google, increasing sales and return on investment.
(iii) It prepares you for the future
Practicing healthy SEO not only helps you manage current algorithms, but also prepares your website for future trends and events. It improves the overall future potential of your website. It can easily elevate the marketing game for your business. So, if you invest in SEO services for websites now, you will reap the benefits in the long run.
Digital marketing is crucial for every business given the importance of a strong online presence. However, it would be incomplete and meaningless without SEO. It is high time that you start looking for good SEO for your website and lead your business to better horizons of success and growth.
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