New York City is the hub for big brands and advertising. It has a long history of innovative traditions in advertising, being the headquarters of many of the first major marketing and advertising agencies in the United States. For many businesses, placing your ad in New York’s famous Times Square seems like a distant dream. For any brand, advertise on Times Square Billboards would be an ideal situation. How long your ad can be placed and on what screens depends entirely on your position as a business and the growth you are potentially facing to consider advertising on such a large scale. Let’s take a look at some key points to check out when looking to advertise your brand on a Times Square display.
Consider your finances
Advertising is an expensive commodity and requires ongoing commitment. An ad in New York can cost you up to $ 50,000 a day, depending on where you are. Typically, brands that can pay for the service will run a two to three day ride for between $ 5,000 and $ 25,000. Consider how much you are going to spend and how much you stand to gain from advertising in Times Square. If the ROI seems worth it and your business can afford the expense, this is a great place to run an advertising campaign.
Determine where the best placement is
There are tons of options in Times Square. From large LED billboards to small billboards at bus stops and metro stations, you need to determine where your brand will be noticed the most. It’s tempting to aim for larger, brighter locations, but be aware that you might be best seen at ground level. Especially if you are a small business, starting at smaller levels can be a smarter way to explore advertising in this unique hub of entertainment and marketing.
To show creativity
Make sure your content is engaging and engaging for viewers. If thousands of people see your ad for the first time in a multi-day campaign, you need to make sure it gets attention quickly. Lots of brands follow and emulate viral trends. It’s a great way to grab the attention of younger audiences. Also consider hiring a team of trusted creatives to help you with your advertising projects. Having a network of designers, filmmakers and producers will put you ahead of the competition.
Target your audience
Who are you trying to reach with your billboard? Are you targeting an older or younger audience? What demographics do your products primarily consume? These are all things that will determine where you place your ads. For example, if your target audience is made up of kids, you’ll want to place your ads closer to outlets that have a lot of kids’ stores. Likewise, if you are targeting a young adult audience, you may have a little more flexibility as to where you can place your billboard.
Network as much as possible
Meet people in the advertising and marketing industry. As a business owner, you should network and partner with other agencies whenever possible and necessary and this is especially important when exploring how to appear on a Times Square billboard. . Industry veterans can get insider tips on which billboards have historically performed best with new campaigns and which ones are harder to access.
Strategy when your billboard goes up
Placing ads arbitrarily won’t necessarily increase your business growth. Try to strategize when placing your ads. Summer, vacation periods and seasonal school vacations are prime opportunities for brands to place visually stimulating advertisements. Consider planning your campaigns around the start and end of the seasonal vacation. Winter vacation is an obvious choice for retail sales, but if you offer a service or a subscription, product planning around the start of the school year would be a good thing for brands to consider.
Know the competition
Be aware of the brands you will be competing with in adjacent spaces. Especially if you are advertising in an area that hosts advertisements for similar brands, it might not be the most ideal place to advertise if those brands are bigger names than yours. Otherwise, it could be a perfect place to advertise. Know who you are competing with to determine the best location to attract new customers and give you a return on your investment. Advertising is expensive and you’ll want to make sure you get what you pay for.
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