Common marketing mistakes to avoid

When running an online business, you need to make sure that you are marketing it effectively. Otherwise, you’re just going to be swallowed up by your competition – and there are many who are more than willing to take on you. So let’s take a closer look at some of the marketing mistakes that are made over and over again to keep you from falling into the same traps.

Don’t create a user-friendly website

User-Friendly Website - Common Marketing Mistakes To Avoid
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There are many elements that make a website user-friendly, but they all need to be present and correct if you are hoping to attract a high level of traffic. First of all, site load times must be very efficient. Otherwise, people will just go elsewhere. While it can be tempting to build a website with lots of complex animations, it is actually more successful if you go for a simple user interface. Visit the main site of for a good example. You also need to make sure you have a clear section on the site where people can sign up and sign up to keep them coming back again and again.

Do not use proven techniques

While you want to be as innovative as possible when it comes to attracting more people to your online business, there are also many tried and tested techniques that you don’t want to avoid using altogether. First, and most obvious, is the system of making an offer for the first time and lots of individual discounts and rewards along the way. Second, you might consider loyalty programs as a way to retain the customers you already have and not just make them disappear elsewhere.

Not offering good customer support

Customer Support is Vital - Marketing Mistakes to Avoid
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While you could argue that it doesn’t come directly from marketing, good customer support is important in an online environment and can make such a big difference when it comes to keeping them coming back again and again. The best online businesses tend to be hot customer service in all its forms, including chat, phone line and email.

Do not create content

Content is crucial for a successful ecommerce business
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Much of online marketing revolves around creating content, so you need to make sure you’re in the know. The content comes in several different formats, but the main parts all center around blogging, social media content, and affiliate links. Therefore, it’s a good idea to create a clear content plan that you can follow. That way, you’ll never find yourself in a situation where you run out of ideas on what to create next.

These are common marketing mistakes that are made time and time again, and you should definitely avoid them at all costs to ensure your business is successful.

Interesting related article: “What is digital marketing?” “