Pay Per Click abbreviated as PPC, also known as Google Advertising, Search Engine Advertising, and Paid Advertising. It is one of the fastest growing marketing techniques. In short, it’s a kind of marketing where for every click on an ad, advertisers pay a certain amount. It is considered to be one of the most effective ways to drive traffic to your website. PPC offers an almost immediate return on investment, making it a crucial element in every business’s marketing campaign.
Team up with experts and develop your strategy PPC Marketing with Awesome Digital ensures effective advertising and high returns. You can also optimize your ads based on response to further increase their impact. Here are some compelling reasons that are attracting more and more businesses to PPC marketing.
Contribution to business objectives
The fundamental goal of PPC is to improve visibility in searches and get more responses. This brings a lot more traffic to your website which can be aligned to achieve your business goals. PPC serves is a great tool to serve the middle of the marketing funnel and creates a boost to attract customers.
Benefits over search engine searches
PPC ads appear on the Google page at the top of search results. This increases the visibility several times. Statistics show that over 60% of people looking for online shopping click on these ads on the search results page. Also, of those people, over 70% are likely to visit your website directly to make a purchase.
One of the biggest advantages of PPC marketing is that it provides fast results. You can see the response from people who are looking for your products or services in just a few days. This immediate response allows you to edit the ad and optimize it for better results and better ROI.
Increased website traffic and conversions
PPC ads appear on the first page of search results as well as at the top. This puts your business in a fairly strong position and builds its credibility. These ads propel more people to your website and due to the credibility it boosts, the chances of conversion increase dramatically. It increases sales and plays a vital role in growing your business.
Quantified evaluation of results
PPC is preferred by many companies for its quantifiable nature. You can get the result in clearly defined parameters and numbers. The result can be evaluated by analyzing the number of views, clicks, visits, cost, profit, etc. It gives you a clear picture of the results almost instantly. You can regularly check the numbers and evaluate them against the set targets. PPC is a campaign that allows you to track the profit or loss during the campaign.
PPC ads are not part of your website or any other content. These are placed separately, making them SEO independent. Once you master a profitable PPC campaign, ranking doesn’t have much of an impact on results.
As mentioned before, PPC ads are placed at the top, you can get great benefits from it by using the right keywords. By targeting the right industry keywords that match relevant searches, your ad appears in front of the right audience. This proliferates the visibility and notoriety of your brand with a quality audience.
Interesting related article: “What is online advertising?” “