Increasing sales is usually the primary goal for many online businesses, small businesses, and giant marketplaces.
However, many online store owners can still struggle to profit from it, even with constant traffic and large social media audiences. There can be many reasons for this like poor website navigation or poor customer service.
The good news is that it is possible to increase profits by following the six tips below. By the end of this guide, you will understand what tools and elements you can apply to your online store to improve it.
But before you start working on improving your profits, make sure you have a unique website domain name using a domain name auditor. A unique domain name will make your website memorable and exceptional.
1. Focus on the website user experience
Having seamless navigation is a great way to improve your website’s UX.
Preview options on the home page, including current promotions and product variety. A standard 70 percent of people Scroll down the entire homepage on their first visit to see what the company has to offer, so make sure yours is easy to navigate and looks good.
It is also essential to have a simple shopping process to avoid cart abandonment. One way to do this is to offer guest payment, so users can purchase without having to create an account.
An alternative is to facilitate the registration of the account. For example, Myntra allows its customers to continue the payment process using their Facebook or Google accounts.
2. Understand your buyer personality
A buyer persona refers to a fictitious representation of your ideal customer.
Typically, a buyer persona understands the customer’s information about demographics, motivation, and weaknesses. Understanding this information helps you tailor content, marketing campaigns, and promotions that match your customers’ interests.
It is also possible to have multiple buyer personas. For example, if you are selling stationery, you may have buyers like students and office workers.
If you have an active website, Google analytics is a useful tool for finding information about users, such as primary interests and gender. An alternative is to contact your sales team and build a profile of your current customers.
3. Use social proof
Social proof helps show that other people have used your product and found it useful.
Here are several ways to use social proof for your online store:
- Display of user reviews.
- Display cries or mentions of celebrities, influencers or industry experts.
- Have brand ambassadors.
- Use of User Generated Content.
- Share milestones, awards or certificates.
Amortize can be a great social proof tool. It mentions the size of its customer and subscriber bases and its popular marketing partners. This helps to show that many people have used and trusted the brand.
4. Invest in high quality product images
High quality product images can make a great first impression and convince visitors that the product is worth buying.
Choose the highest resolution setting on your camera or smartphone when taking photos to get good photo quality. This will give you the best image quality to start with, and you can minimize the file size when editing.
Also take pictures from multiple angles and over important areas, like buttons or fabrics, to provide more detail. Or consider taking 360 degree product images to make all angles visible.
5. Improve your customer service
The quick response and responses from your customer service team helps visitors quickly understand which products would solve their problems. As a result, they can continue their shopping journey without wasting a lot of time.
88% of customers expect businesses to answer their questions within the hour. Tools like live chat and chatbots are helpful in speeding up your response time as they allow real-time communication with your website visitors.
To install chatbots or live chat on your website, use third-party software like Derivative Where ProProfs Chat.
6. Offer interesting offers and promotions
Providing deals and promotions can be a win-win solution for brands and customers. Customers will feel like they are paying less, while brands can increase sales, attract customers, and displace aging products.
The types of offers to increase the profits of your online store are:
- Cash back
- Flash sale
- Buy one get one free
- Product gift
- Free delivery
To maximize the effectiveness of your promotions, create a sense of urgency. This can encourage users to accept the offer as soon as possible as it has a limited time.
It is also necessary to offer offers on special occasions to build momentum and create measurable goals. They can take place on weekends, in summer or during the start of the school year.
Earning profits is essential to ensure the sustainability of your online business. Having a lower turnover can seem daunting at first, but it can be increased if you have the right tools.
To recap, here are six ways to improve your online store’s profit:
- Improve the UX of your website.
- Create buyer personas.
- Use social proof, like showing testimonials and awards.
- Take high quality product photos.
- Install live chat and chatbots for better customer support.
- Offer promotions, like discounts and freebies.
We hope this article will help you find the best solutions to increase the profits of your online store. Good luck!
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