Your website is the digital model for your brand, so it should have your own personal touch. This can be easily done by adding elements to your website design such as overlays, customer testimonials, and of course, killer content.
1. Overlays
Yes, contextual overlays can be boring, but the truth is… they work! The key is to treat them like mini-ads. Overlays become a burden when they act like irrelevant banner ads. But, if you make the overlay ad interesting and relevant, the contextual overlay will resonate with consumers instead of annoying them.
For a successful overlay, consider the page the overlay will appear on. The overlay message must be relevant to the page your visitor is on, otherwise it will be an unwanted distraction. If done right, the overlay can have a conversion rate of over five percent.
2. Call to action
One of the best ways to add personalization to your website design is to add a call to action (CTA) to get customers to learn more about your brand.
First, think about the best CTA for your target audience? The purpose of a CTA is to send interested website visitors more information about your brand and convert them into customers. CTAs can be used in a number of ways to get the job done.
A CTA can be used to give current customers more information about a higher-level option or to register for an upcoming event. Adding a CTA to your blog posts is a great way to encourage visitors to sign up for more content and connect more with your brand.
3. Customer testimonials
Adding real customer testimonials and reviews is important to give your brand the credibility it needs. In fact, some conversion rates can go as high as 40% just because of the customer testimonials featured on your website. The best place to put them on your website is right on the home page. This ensures that the testimonials are easy for visitors to see. In turn, customer reviews should be highlighted to stand out. Having testimonials on the homepage doesn’t mean they have to appear at the very top of the page. You can place them at the bottom, or even add a button on the homepage that leads to a testimonials page. All options are effective.
4. Content presented
Your website should always offer personalized content. This will engage your visitors and help with conversion rates. Blog posts and resources are also important content to have on your website. Include personalized infographics, educational articles, and the latest news to deepen the connection with your visitors. Blog posts are a great place to showcase customer success stories, adding sentiment and value to your brand’s website.
When your team writes the content, you give your website a personalized touch, so consider keeping the content writing in-house for a more personal touch.
5. Retargeting campaigns
Not all website visitors immediately become customers. And it’s not because a visitor becomes a customer once they return. To increase the likelihood of this, retargeting campaigns are helpful.
How it works ? They are pretty straightforward. Once a visitor lands on your website, a browser cookie automates itself and can create contextual ads on Facebook, Instagram, and web searches. These ads will remind the visitor of your brand, prompting them to log in again.
For example, if you check out a certain product on a website, you may start to see more ads for that product or even emails about it. This is because the website is implementing a retargeting campaign.
Work with a digital marketing agency
It can be difficult to design your website around your brand. This is where the beauty of working with a digital marketing agency in Phoenix comes in. Marketing agencies can design websites to suit your brand and effectively add the above elements to personalize your website.
Interesting related article: “What is digital marketing?” “