5 reasons why email marketing is necessary

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You may have heard people say that email marketing is dead. It couldn’t be more wrong. You see, 40% of B2B marketers believe that email newsletter plays a major role in the success of their content marketing efforts. But it’s not that. You see, millennials are always glued to the screens of their smartphones. And so, it’s no surprise that 73% of them actually prefer businesses to communicate with them via email. Considering these statistics, it’s clear that email marketing remains a powerful way to get leads.

5 benefits of email marketing

There are many benefits to email marketing that you can’t ignore. And who better to know than my friend who was quite skeptical about it at first. However, I managed to convince him to at least give it a try and he did. Fortunately, he was subscribed to Internet cox which made it easier for him to follow the results and the boy was surprised at how effectively it worked. His business is now growing exponentially. With that said, now let’s shed some light on all the amazing benefits of email marketing, and who knows, your business might just as well skyrocket, giving you hefty profits.

# 1. Let you create personalized content

With the help of email marketing, you will be able to customize your campaigns as much as you want. It will also become quite easy for you to create targeted content. As far as personalization goes, it can be as small as including the customer’s name in the email. In addition, you will be able to create individualized content based on audience segmentation that will allow you to send the right emails to the right people. This will also allow you to add variations to your emails. This is very important if you want to send them to people in different geographic regions.

# 2. Increase sales

One of the main benefits of email marketing is that it tends to increase your sales. In fact, 59% of marketers said email marketing was the biggest source of ROI. This proves how effective this tool is. Email marketing can be used to let people know about all the latest products and services. Additionally, you can encourage your customers to buy after abandoning their cart. You can do this by offering them a special discount. You can also use email marketing to automate part of your sales process. This will greatly increase the chances of a sale.

# 3. Allows you to get customer feedback

You need to be mindful of the customer experience if you want your customers to continue to engage and buy from your brand. Email marketing can help you in this regard. For example, you can send customer satisfaction surveys to get customer feedback through email campaigns. It is also one of the ways to know your Net Promoter Score. This score will help you determine how many of your customers are brand ambassadors.

# 4. Ensures effective communication with your audience

It is very important to make efforts to improve communication with your audience. This is because when audiences feel they can talk to you, they are likely to become more loyal to your brand. Email marketing is without a doubt one of the most effective ways to reach customers and let them know about all the latest things you’ve been working on. You can also create hype for your upcoming products. At the same time, it’s the best way to connect with your brand ambassadors.

# 5. Allows you to easily launch new campaigns

Traditional marketing campaigns generally take time and effort to execute successfully. Plus, it takes months to plan and organize. But even then, you’re never sure people will be able to see your campaigns at the right time. However, with the help of email marketing, you can create and launch a new campaign in a jiffy as it doesn’t take much time to plan. Plus, you’ll be able to make sure the audience sees the email at the right time.


Email marketing was and still is a pretty effective way to reach both your loyal customers and potential buyers. It’s the best way to engage your audience and keep them up to date with all the latest developments in your business. Plus, you can let them know about new products you plan to launch soon. It will help you build some hype which will make people want to try it out. Therefore, if you are running a business, consider giving email marketing a chance, and who knows, it might help you generate more sales.

Interesting related article: “What is Email Marketing?” Definition and examples “