Marketing can seem so repetitive and boring if you don’t know what online strategies really work. With a limited budget, it can be a long time before you find what works best for your business among your audience. But it doesn’t have to be. Good online marketing can be easy once you understand the right tips for great results in terms of conversions and traffic. The whole point of marketing is really to reach a new audience and bring them into your business, intrigued so that your sales staff can help them become successful customers. A big part of this is recognizing your customers’ problems before they arise and especially offering educational material.
5 marketing ideas that work
Things have changed over the past couple of years and have brought major changes to the way people use the internet. With more and more people working from home and home schooled, these changes mean your online marketing strategies need to go deeper than ever before.
1. The voice will count
Do you have an Amazon device at home or something that you trigger with your voice? Voice searches may not yet be the most important search, but they have increased over the past couple of years and how the semantic language shift is your website’s search ranking is going to matter. . According to numerous sources, next year alone, it is estimated 50% of search traffic will be generated from voice. While you can assume that most people use their cell phones for voice searches, they mostly use things like smart speakers at home, especially with more people working from home. Google home and Alexa are now responsible for the accelerated use of home speakers. 13% of American households had a smart speaker in 2017 and it is expected that by next year, more than 50% will. It’s worth investing your time and learning the importance of voice search when it comes to the content you create for marketing purposes and how you market your business.
2. Video
Video is particularly important. Today’s online marketing is particularly in need of video, as mentioned, given the number of people who watch videos on their mobile devices or work from home. That number has grown dramatically and having a video that provides answers to your customers looking for an educational resource can increase conversions to your landing pages, improve your business search rankings, increase the time people spend on your site. website and improve the number of clicks to your website.
3. Education
The need for a video has already been mentioned, but what should be in this video? Education. When you market the sales journey and the potential customer journey is not what it once was, instead of just identifying a potential problem and offering a solution, you need to offer education and injury.
A good example is trying to sell fire extinguishers to people whose houses are on fire. Those people who have a problem you need to solve are now the people whose homes are on fire, and they make up about 2% of your total customer base. What about the remaining 98%? You have to intrigue and educate them until they are ready to meet this need.
4. Generate branded content
Branded content is something your business needs to create in order to market itself and it can be surprisingly easy to do. The content you create should be published regularly every quarter. If you are unsure of what to do or how to do it, speak to the members of your office. Some companies like to give different departments the ability to each create branded content for the company at regular intervals and they do this by scheduling an entire day on the calendar where nothing else can happen other than content generation. In fact, you might consider creating regular days during each quarter or even a few days each year where your staff can devote themselves to creating this type of content. The branded content that you get shouldn’t only have the right keywords for online marketing, but it should also be something that you can easily separate and distribute across multiple areas.
What does it mean? This means that you are providing something like an interview to potential readers who want informative and educational content on how to use any of your products or services or why they might need it. And then you take that video, and you break it down by running it through software that turns it into audio only and converts it into a podcast, or text only and converts it into a written article. Posting a long video means you can split it into multiple podcasts and multiple articles, giving you even more information to distribute throughout the year.
5. Security for web marketing systems
Remember the security of your system in an age when theft is so easy. Having commercial security systems in place can give your business peace of mind. Professionals can set up business systems that protect your web marketing material and by extension all the content you have produced online to better market yourself. After all, web content is always an asset and it’s always something worth protecting.
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