Data mapping software provides invaluable geospatial data, and businesses can use this data to analyze markets nationally, regionally and locally.
Geo-mapping software turns location-based data maps into color-coded visualizations, providing businesses with valuable customer information. But there are other advantages as well.
With geospatial data, deliveries are distributed efficiently, trade costs are reduced, marketing strategies improve, emergency services arrive faster, and law enforcement takes over.
1. Wholesale distribution companies
Distribution companies in the wholesale industry can use geospatial mapping for sales territory management and increased customer satisfaction.
Using geospatial mapping data, distributors can visualize where their customers are located and perform market analysis.
Map data allows them to see where the hottest markets are, as well as underserved and oversaturated areas. This means that wholesalers can accurately calculate the quantity of an item to be supplied and reduce their losses.
Map information can also positively affect customer service, as geospatial data enables wholesalers to deliver goods to retailers more efficiently by providing information on the fastest routes to take during delivery hours.
2. Insurance
Mapping software is a powerful tool for insurance companies because it allows them to analyze their customers, as well as the streets and neighborhoods they serve.
By supplementing map data with demographics, insurance companies can see which areas are most densely populated with customers who are more likely to file claims. Map data allows insurance companies to decide which areas have higher risk and which areas should bear higher premiums.
Map data also allows insurance companies to see which areas or neighborhoods have an unusually high number of claim anomalies, including bogus and questionable claims.
Using this data, insurance companies can research factors that may be causally related to fraud, such as education and income, and make informed decisions when Risk assessment.
3. HVAC
Geospatial data from mapping software is particularly useful in the HVAC industry as it allows HVAC companies to define areas where residents or businesses are likely to need their services.
Another benefit of mapping software is that it also allows HVAC companies to access specific location data to determine the areas most likely to experience service interruptions due to power outages.
In areas with the most power outages, HVAC companies can better manage their resources to serve high priority customers. their resources accordingly.
Cartographic symbolizations in geo-mapping, such as thermal mapping and color shading of areas, allow HVAC companies to see which areas are using air conditioning and heat the most, as well as which areas have energy bills. highest and most HVAC maintenance problems per season.
This information can also be used to determine the most lucrative areas for service calls.
4. Legal offices
Geo-mapping software has proven to be extremely beneficial for law firms. Lawyers and attorneys can fine-tune their marketing and perform analysis based on geo-mapping data, and law enforcement agencies can adjust their coverage accordingly.
Lawyers have access to zip code profiles, which helps them identify areas of people who may need their services.
Data mapping allows lawyers to identify areas with the highest crime rates and categorize areas according to the types of crimes committed there – which is invaluable information for criminal lawyers. With this data, lawyers can target their marketing in the right area and the right demographics.
Likewise, lawyers in other fields can perform analysis of the data provided by geo-mapping according to their specialty. For example, a bankruptcy lawyer could use the information about the type of business and financial history from geo-mapping to identify those who need their services. .
Law enforcement agencies can also reap the benefits of data mapping by creating maps of areas with the highest crime rates. These maps could also include overlays of historical data, such as the time of day most likely to occur. Using this data, police departments can deploy more personnel to areas that historically need greater coverage.
5. Medical companies
Geo-mapping programs help medical companies better serve their communities. Map overlays can help emergency medical technicians better plot their routes by analyzing where the most traffic is in a given area.
Overlays of map data can help paramedics make decisions based on information about the fastest and shortest routes in an area, their congestion at any given time of day, and whether there are alternative routes.