Near 91% of the entire web the pages do not get any organic search clicks from Google. This may make you wonder if you should bother with SEO for HVAC companies.
There are several reasons why your HVAC business is not getting search results. Business owners make common mistakes when using SEO as part of their digital marketing strategy.
If you want to grow your business, you need to learn what mistakes you make and how to correct them. This article has you completely covered. Read on to discover the top five SEO mistakes to avoid.
- Not understanding how SEO works,
Google’s algorithm relies on hundreds of signals to generate search results. Google keeps these signals secret, but you can still learn which signals are the most important.
The speed, security and usability of the site are some of the main signals. You should also have meta descriptions to tell the search engine what each page on your site is about.
If you don’t know what the signals are, you won’t stand a chance of ranking well in the search results.
- Ignore the local aspect of SEO
SEO for HVAC companies is local. This means that you need to send local signals to Google as well as those listed above. Make sure you complete your listings on Google My Business and get plenty of customer reviews.
Another way to improve your search results is to get backlinks from local pages in your area. They can come from local newspapers or from directories like the chamber of commerce. If you want to know more about SEO, read This article.
- Using Black Hat SEO
About 10 years ago, people could rank high in search results by filling in keywords on a website. These keywords didn’t appear naturally in the text, but this tactic still worked.
Today, this violates Google’s terms and conditions. It’s a black hat technique that can get your site banned from search results.
- Create a bad user experience
It’s easy to pay too much SEO attention and forget about visitors. You can’t do this because user experience is an important part of SEO.
Your site should meet the needs of people doing research online. Site navigation, loading speed, and site design make up the user experience.
- Do not use analysis,
What is not measured does not work. In other words, you need to use data to find out how SEO and social media drive traffic to your website.
Make sure to connect your site to Google Analytics and Google Search Console. Both tools are free and you can measure your SEO progress over time.
The ins and outs of SEO for HVAC companies
SEO should be an integral part of your digital marketing strategy. SEO for HVAC companies works a little differently because you need to focus on the local aspect of the search results.
The mistakes illustrated here show you where you need to focus to drive search traffic and sales to your business.
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