Chances are, you’ve come across this article because you’re trying to find a way to improve your social media strategy. Your growth and commitment have stopped; maybe you are even losing followers and likes faster than you can keep up.
And you don’t know why this is happening.
There are several possible reasons why your social networks aren’t doing the job. The good news is, you can absolutely come back.
Let’s take a look at four of the top reasons your social media strategy needs a reboot.
1. You have stopped posting
This one may seem obvious. If you don’t post, you won’t see an engagement. You need to provide an obvious reason, right at the top of your profile, why someone should want to come back to your page and continue to follow your business online.
Or maybe you post … but only once or twice a week, and on a random pattern of days and hours. Here are two helpful tips to start rethinking your content action plan.
- To be coherent
- Be strategic
First of all, you want to be consistent in posting your social media content. You should post regularly on the same days and at the same times throughout the week.
But how do you know when is the best time to post? That’s why you need to start being more strategic.
Take a look at information, metrics, and analytics on your social media. Try to figure out which days and times had the most successful messages.
What we mean by success is what shows up when you identify the posts that have garnered the most engagement, from comments and saves to sharing and reposting.
From there, you can start developing a calendar for your social content and planning your future posts. You can automate the process, which will save you time and ensure that your subscribers consistently receive content for them to see, like, and (hopefully) share.
2. You do not agree
Social media means building community. If your business isn’t actively engaged in the conversation within its communities, you’re missing out on potential customers.
Engage on the social media accounts of other influencers. Join groups on Facebook and LinkedIn. Repine posts from other companies that are relevant to your industry (although you should first make sure that they are not a direct competitor!).
Engaging on other platforms shows the different social media algorithms that you are active on the platform. It tells them that you aren’t just spamming your subscribers with content.
3. You spam your subscribers
Speaking of spam, if you’re posting consistently and not seeing positive results, you probably need to correct your content immediately. There is such a fault as over-posting on your profiles.
According to Relevance, a leading company in the digital marketing industry, you want to “post at least once a day, but no more than three times a day”. The idea is to focus on creating quality content, not quantity.
Too much and you oversaturate. Frankly, it can be incredibly boring. Imagine if all you saw as a customer were ten consecutive posts, all on a company’s latest products. You wouldn’t follow them, would you?
The content should be both educational and entertaining. If you can provide valuable information that sets you apart from your competition, it will make you a leader in your industry.
It builds trust and shows that you have real knowledge that can be of use to your followers. See how it all ties together?
4. You ignore the needs of your audience
Why does your audience need what you are selling? Why would they want to come to your profile?
One incredibly important thing to remember is that potential customers need something. They have to solve a plumbing problem or find a way to be happier in their marriage.
They are looking for a plumber or a consultant. What they need is your help.
If subscribers are dropping like flies, it’s because maybe you are just focusing on your need to generate more sales. It may suggest that you have stopped caring about the customer. You’ve stopped focusing on your audience’s need to solve their problem.
Now that we’ve given you some ideas on what you shouldn’t do with your social media strategy, you need to audit all of your social channels. Start figuring out which pieces need more attention or what content could be reworked.
Find out what is going wrong so you can start making the necessary changes to fix the problem. As we said before, it’s never too late to bounce back and get back on top.
Interesting related article: “What is digital marketing?” “