When it comes to building a successful online store, there are several points that businesses need to consider. You will need to choose a software solution that is both easy to use and feature rich, so that you can tailor your site to your business.
A good site building platform will also come with different plan levels depending on your preferred budget. However, if you want to grow your organization for the long term, you will need to consider not only what you need now, but also how you will attract potential customers in the years to come.
Choosing a site builder already designed with scalability in mind will save you some serious headaches with long-term migration. So what kind of growth characteristics should you look at?
Marketing integrations
You want to be able to connect with your target audience through social media, email, and other promotional strategies. It is much easier to do this when you can hook up your required marketing tools to your website.
A powerful site builder should offer native integrations for a host of the best email marketing tools, as well as services for things like Facebook advertising. There are many tools that can even provide access to integrations that could help you with your PPC campaigns as well. Google Analytics integrations, for example, will help you see which of your advertising strategies generate the most engagement from your target audience, so you know where to spend your future budget.
SEO assistance
Great SEO functionality should be a must consideration when choosing a site builder. It doesn’t matter if you are just starting an online blog or if you want to build a successful store. You need your customers to be able to find you online. Some site builders are well known for their optimization features, such as WordPress and SquareSpace.
If you are using a lesser known site builder like Ghost, you can find guides online describing some of the features you can use with this service for SEO purposes. Know that you are becoming efficient Phantom SEO along with high quality hosting and other marketing tools will save you money in the long run. SEO support can include everything from keyword advice to customizing meta tags and image alt text.
Multiple payment plans
Finally, if you’ve tried buying a website builder before, you’ll probably notice that most come with a range of package options to choose from. This is because your business needs when you start online will generally be different from your business needs when you grow as a bigger business.
A good site builder should give you the freedom to upgrade your bandwidth, functionality, and access to various premium features as your business grows. Take the time to review your plan options before signing up for the initial trial of the service you want to use. You can even use a free version of the service to get started, and then gradually upgrade to a premium plan when you know exactly what you need.
Interesting related article: “What is digital marketing?” “